Barefoot’s Limited Edition Pride Packaging
Barefoot Wine & Bubbly is continuing to #MarchOnward as a proud ally to the LGBTQ+ community by launching their new, limited-edition, pride packaging this month. Every purchase supports LGBTQ+ communities around the world by donating proceeds, up to $60,000, to Free Mom Hugs. This is a registered non-profit organization made up of parents and allies who love the LGBTQ+ community and work toward equality for all.
“Free Mom Hugs is overjoyed to have a partner in Barefoot, a brand deeply committed to celebrating the LGBTQ+ community and supporting our mission to advocate for and advance equality and acceptance for all. This donation allows us to continue providing educational resources and training programs to support the LGBTQ+ community and their families. The needs have exponentially increased during this challenging year for the LGBTQ+ community. We are looking forward to when we can hug again,” says Sara Cunningham, Founder of Free Mom Hugs.
The four new Pride Packaging Collection designs each celebrate four groups of people or organizations, including:
- Every LGBTQ+ ally and member of the community who marched across the country for marriage equality.
- All those who use their voice to lift up the LGBTQ+ community and its causes.
- The real-life heroes and service organizations supporting those at the center of the AIDS epidemic.
- The millions of people around the world who come together every year to celebrate the community at Pride.
About Barefoot
Barefoot is the most awarded wine brand in the world for its innovative approach to winemaking and diverse collection of delicious, refreshing wines that are constantly making new friends around the globe. Barefoot was created in 1965 when California winemaker Davis Bynum first created Barefoot Bynum Burgundy in his garage. He named his company after the free-spirited method of crushing grapes barefoot.
About Free Mom Hugs
Free Mom Hugs is a registered non-profit organization made up of parents and allies who love the LGBTQ+ community unconditionally and are working toward full affirmation and equality for all. They are dedicated to educating families, church and civic leaders, encouraging them to not only affirm the value of the LGBTQ+ community but celebrate them. Since its creation in 2014, Free Mom Hugs has State Chapters in over 48 states, international recognition and influence, and has thousands of hugs and high fives given out across the nation.
Sources
Barefoot Cellars
Free Mom Hugs
PR Newswire Association
