The network differs from the larger, corporate, wholesaler entities because suppliers maintain independent relationships with each distributor, depending on what their strategic goals/needs are, to build, expand, or just manage their brands, while still capitalizing on conveniences and benefits that you would get from working with a single, large distributor. Each of the partners has dedicated exclusive personnel in their respective territories and the company will be managed and run independently, reporting to a Board of Directors representing the ownership group.
Nick Gagliardi, a veteran in the beverage business and the President of Great Artisan Beverage Co. states,
We have united as one and can now offer a Sales and Marketing platform to build and execute Craft/Specialty brands across one of the most dynamic and critical footprints in the United States.
Dave Mickelson, formerly of Craft Brewers Alliance and a long time Redhook Ale Brewery executive, who will head up the Operations of Great Artisan Beverage Co. stated, “We now have the dedicated ability to pro-actively work with our craft brewery partners to better plan, forecast, and execute our Craft/Specialty Breweries overall objectives.”